Role

Lead Art Director and Designer

The Challenge

Redesign Oregon Accelerator's visual identity and logo to reflect our core services and organization.

The Approach

Our preexisting visual identity and logo was misaligned and lacked a true purpose and cohesive library of assets and brand guides.

I wanted our logo and visual branding to reflect our strategic approach to working with athletes and brands.

My main design ethos is that Accelerator lays the blueprint for athletes to build their brand outside of their sport, so they can focus on their sport, while we take care of the rest.

The new identity is sharper and based on blueprints and strategic technology. We're not just students, we're evolving professionals in the NIL space, and our visual branding should reflect it.

Deliverables:

• Brand identity system

• Logo & primary mark

• Color & typography system

• Brand guidelines

Launched in September, 2026