TrackTown USA
TrackTown USA Design Intern
TrackTown USA is a non-profit organization based in Eugene, Oregon that hosts major track and field events. My role as the design intern was to create designs under the guidance of the art director.
I was given creative freedom to design an original apparel package for TrackTown as well as postcard designs, credential design, and other event based products.
Client
TrackTown USA
Year
2026
Industry
Sports
Turnaround time
3 Weeks
The Challenge
Find a new animal to represent both Eugene and Track and Field. The duck is taken, beavers are too close by at another college, so I landed on the coyote. A competitive, strong, agile, and fast creature symbolizing the relentless nature of athletes.
Deliverables:
Custom Illustration Package, Apparel Design, Long Sleeve, Short Sleeve T-shirts printed.
Result:
Sold at Hayward Field during track events spanning from June to August 2026.
TrackTown USA Postcard
During the World Athletics U20 Championships at Hayward Field, this postcard was handed out to fans, families, and attendees during the five day event as a functional souvenir to send back to their home country, or to keep as memorabilia from the event.
