Prefontaine Classic Apparel Design
As part of my design internship with TrackTown USA, I was asked to create an original illustrated apparel design for the Prefontaine Classic.
Client
The Prefontaine Classic
Year
2026
Industry
Sports
Turnaround time
4 weeks
The Challenge
Capture the rebellious, confident, and electric energy of Steve Prefontaine.
The Approach
I began sketching iteration of the letters PRE to find Prefontaine's energy and edge. Using the existing Pre Classic color palette, I built the design in Adobe Illustrator, taking my previous ideas from paper and applying it to a clean vector form. I leaned toward letters with rebellious energy, oozing with action and spirit.
Outcome
Sold at the Prefontaine Classic 2026.
2nd highest selling apparel item across the two-day event. (182 Units Sold)
