As a brand project, I decided to recreate a local Korean restaurant logo and brand identity.
This design is infused with purpose and meaning, telling the story of a brand and its family recipe.
Part of my rebrand series, Tiger Mama was a challenging yet rewarding chance to work on my strategy in brand design.
The logo has subtle symbolism as the tiger face is shaped my a 'T' and the top, and a 'M' for 'Mama' for the snout. Along with this, the tiger's whiskers are pulled from one of the four symbols on the Korean flag, this one representing fire, relating to the heat of cooking and spices found in Korean dishes.