Creative Brief: Build a brand and identity for the University of Oregon Ace of Ducks Poker Club that is timeless, clean, and modern.
Designed main logo card, set of custom cards, and hoodie/t-shirt designs.
Ace of Ducks Poker Club 2025
Over 100 members
Other Concepts For the Design:
Originally, I had created a duck, which I show towards the bottom here, but after going to University of Oregon branding, we had to pivot, we weren’t allowed to use the duck in any program or club merchandise. Even though it didn’t resemble their mascot. I decided to choose a blue heron, a regal animal who still was fierce enough to dawn the playing card logo.
Concept Stage and Sketches
My Strategy and Vision:
In the fall of 2024, as an active member of our University’s official poker club, I approached the executives with an idea based on a question I had asked myself.
How do we expand our reach on campus, how do we get more players at the table every Thursday? To me, the answer was simple, I was an avid poker player and I knew what would draw me in. Great branding and image was the first thing that came to my mind, we had no real aesthetic or professional image.
It was my mission to make the idea come to life.
So I went to work, but through countless iterations and concepts, weeks where I scrapped ideas entirely I came through with their logo and branding. They decided it was in their best interest to create merchandise to entice players to come back and make them feel like they belong to something important outside of classes.
In the midst of the design process, I thought to myself: What would a poker player feel proud to wear?
I chose a vintage cream background and tint to the official design, I wanted to add a nostalgic flavor to the design and soften the saturation of each color.
The duck needed to be elegant and bold, with a confident game face, ready for the table, representing the game of poker and the Ace of Ducks club.