NIKE OUTDOOR NATIONALS
CREATIVE BRIEF CHALLENGE
Deliver a graphics package that authentically speaks to track and field, the monumental moment, and historic Hayward Field.
Commission by the brand lead of Nike Running to create a t-shirt design for the Nike Outdoor Nationals 2025. Worn by the athletes and merchandise sold during the event at Hayward Field.
DESIGN ETHOS
The core design ethos was breaking new ground at a historic stage for track and field. Every element — from the cracked letters to the golden finish line banner — was built to embody the grit and triumph it takes to compete at this level.
INSPIRATION
The inspiration was drawn from Eugene's natural landscape as a backdrop, with soaring letterforms and a victory banner rising above Spencer Butte. The winged Nike Cortez pays homage to the goddess of victory, while also nodding to the very first Nike shoe — a tribute to Bill Bowerman and his foundational contributions to track and field.
SKETCHES AND CONCEPTS
My process always begins with pencil and paper before moving into Photoshop. For this project, I developed 12 concepts which were then narrowed to three — each lending elements to the final design.
FINAL DELIVERABLES
